Photographer: Keavan Yazdani, Dustin Gelman, Frankie Spadafora, Romane Piotrowski
Publishing date: Apr, 07, 2022
It wasn’t Keavan Yazdani’s first time at the Grammy Awards, music’s biggest night of the year, but it was the first time he attended as a nominated guest for his songwriting on Justin Bieber’s “Peaches” featuring Daniel Caesar and Giveon. While he may not have the same name recognition as Daniel Caesar who smoothly sings the lyrics he penned, Keavan’s behind-the-scenes contributions to music are longstanding and his Grammy nomination marks another milestone in his ongoing journey. He’s photographed, creative directed, and designed album artwork for Daniel Caesar, Jessie Reyez, Sean Leon, and River Tiber. He directed (along with Sean Brown) the music video for Caesar’s “Cyanide: Remix” featuring Koffee and a handful of other videos for the R&B artist. Visuals have always been the best way for Keavan to express his creativity so it’s only natural that as he added “Grammy-nominated songwriter” to his list of accolades, he documented the Vegas weekend in his medium of choice—film. The photo diary below shows everything from his getting ready process before the ceremony—including outfit & skincare details—to the candid moments he spent with family and friends soaking up the fleeting moments in sin city.
Friday, Day 1
The first full day in Vegas consisted of picking up his car rental for the weekend, a white Porsche Boxster 718, the tickets for the Grammys, and taking advantage of the Airbnb’s pool because a tan for one of the biggest award shows of the year wouldn’t hurt, right? Nightime was all about exploring the many sins of Vegas starting off with a “mob-style Italian meal” at Ciprani’s, gambling at the casinos, and a nightcap at the gentleman’s club, Spearmint Rhino.
Saturday, Day 2
The day before the Grammys was focused on rejuvenation, he spent a relaxing afternoon poolside with his cousin, Dustin Gelman, childhood best friend, Frankie Spadafora, longtime friend, Romane Piotrowski, and weed that he got from Vegas, not California—but it’s still that shit. Followed by some ramen and an early bedtime.
Sunday, Day 3—The Grammy Awards
Grammys prep started off with a hot shower, lowering the temperature mid-way to wake up, cleansing with Emu Oil soap, and lathering with coconut oil (a trick he picked up from producer Jordan Evans) so that his post-shower skin was moisturized but not oily. For skincare, he opted for Everyday Chemist’s eye concentrate and lip grease, Filorga’s supreme regenerating face cream, and finished it off with his jade roller, chilled in the freezer, to reduce any lingering inflammation from the weekend’s activities. Haircare consisted of Kalaya emu oil for his beard and Murray’s pomade to add texture to his hair.
For the red carpet outfit, he wore an Issey Miyake pleated shirt and trousers (one of his favorite brands), leather Solovair tassel loafers described as his “staple penny loafers and go-to shoe for the weekend”, a double-breasted suit jacket, and an Atlanta Braves baseball cap. There are many MLB hats in Keavan’s closet but he chose the Atlanta Braves as a subtle nod to “Peaches”. Poetically because Bieber gets his peaches from Georgia (Atlanta) and fashionably, it added a pop of color to the fit.
Keavan’s favorite piece from his Grammys outfit and the most sentimental was his suit jacket, passed down by his father. As many children of immigrant parents know, chasing the North American dream means leaving your home behind in the hopes of a better future and building everything from the ground up upon your arrival. After immigrating from Iran, the suit jacket was the first piece of professional business attire Keavan’s father bought in Canada in anticipation of job interviews and college graduation—essentially the groundwork for the life Keavan was born into. Creating a full-circle moment for his family, Keavan says “to have that be a piece in something later in my life and my accomplishments means a lot to me.” Over 30 years old, the jacket remains a timeless piece with the right tailoring and he easily integrated the oversized boxy fit into his casual glamor look for the night.
Last but not least is the drip, mixing gold and silver jewelry. He wore Lisa Gozlan’s signature smiley face bracelet, and multiple Steff Eleoff rings including the Eden, Sedona, Squiggle, and the Drip Bangle.
Keavan’s Pre-Game Playlist for the Grammys
- “Places” by Shlohmo (Comfort song to reflect on the journey and find inner peace)
- “Grammys” by Drake feat. Future (Turn up song, the title says it all)
- “Grammy Family” by Consequence feat. Kanye, DJ Khaled, John Legend
- “Say Wassup” by Jay Rock feat. ScHoolboy Q, Ab-Soul, Kendrick Lamar
- “Feelin’ It” by Jay-Z feat. Mecca (no playlist is complete without some Hov essentials)
- “Roc Boys (And The Winner Is)” by Jay-Z
- “Dirt Off Your Shoulder” by Jay-Z
- “Toast” by Koffee (Circling it back to gratitude and good vibes)
Pre-ceremony drinks consisted of Veuve Clicquot rosé and champagne, to sip, and Casa Migos Blanco tequila for shots.
The lyrics Keavan wrote for “Peaches” are the second half of Caesar’s last verse: “Remember when I couldn’t hold her / Left her baggage for Rimowa”. The line about not holding his girl goes beyond the physical limits of touch and alludes to a time when he couldn’t get the girl he wanted but now things have changed and he not only has her but is leaving her emotional baggage to travel with Rimowa luggage—making a clever double entendre.
Fittingly, Keavan’s travel essentials for the trip included his Rimowa check-in luggage, Rimowa carry-on luggage, and Rimowa x Dior personal clutch bag. Packed inside his luggage are items from his brand, Joaquina World (inspired by his Filipino heritage) such as the Lola sunglasses, the Joaquina Sky travel case, and the Global Citizen passport case.
As one of the creatives behind many of Caesar’s early visuals, Keavan had been in the room for countless hours of songwriting but the lyrics for “Peaches” marked the first time he gave an idea to the process that ended up not only sticking but being a #1 song. Initially, he conceptualized those lyrics during a session unrelated to “Peaches”, while he was with Caesar in the South of France (Oct 2020) working on music for Caesar’s next album. Their Airbnb in Nice had a home studio set-up and one night while they were freestyling, Keavan came up with the Rimowa line—in his words a “fire little bar”—that was used for a song living in Caesar’s catalog of unreleased music.
Fast forward a few weeks, Keavan is in Saint Tropez with Caesar and the rest of his team working on “Peaches”. Caesar’s brother, Aaron Simmonds, penned the bars “I left my girl, I’m in Mallorca / Hate to leave her, call it torture” but they were stuck on how to finish the verse when Keavan suggested the lines from the Rimowa freestyle. Fitting in with the theme of leaving and Caesar’s beautiful cadence of drawing out the last syllable of each verse, the lyrics stuck and made it onto the final version of “Peaches”.
Despite four nominations (in major categories) “Peaches” didn’t win a Grammy but for Keavan, the entire experience is a win and a representation of the cumulative work it took to get there. The sentimental value of his nomination, and the entire Grammys weekend, is akin to the meaning behind Pablo Picasso’s napkin story. An admirer approached Picasso and asked if he could draw something on a napkin, Picasso obliged drawing a quick sketch before telling his admirer it would be an extremely large sum for the sketch. The admirer was shocked and asked how he can charge so much when it took him such a short time to draw it, to which he replied “no, it has taken me 40 years to do that.” Keavan’s two bars were a quick and organic contribution to the overall work it took to create “Peaches” but the value lies in the many years of grinding that lead him to that room in Nice, and then that room in Saint-Tropez, and finally that room in Vegas.