Kevin Abstract aims to amplify queer fashion through a fresh new collab with Zumiez.
by Ben Boddez Publishing date: Dec, 14, 2020
Experimental hip-hop collective and self-proclaimed “boy band” BROCKHAMPTON are about to expand their colourful style even further into the world of fashion. Originally released as an online exclusive in 2018, the group has teamed up with Zumiez to relaunch their Gay collection in stores.
Kevin Abstract, the creator of the group and its de facto frontman, has been pushing for this collaboration for a year. Reaching out to Zumiez on Twitter last December, he wrote “I wish I had clothes like that in my mall when I was in high school.”
One of the first openly gay rappers with a widespread mainstream audience, Abstract and the group said the clothing line is intended to “further represent and empower the LGBTQ+ community in mainstream media and retail.”
Abstract additionally served as the creative director of a new lookbook showcasing the clothing line’s finest threads. Shot by Ashlan Grey, BROCKHAMPTON’s official videographer and photographer, the clothes are modelled by activists from GLAAD’s Youth Engagement Program, a group of young leaders promoting LGBTQ+ acceptance through the media.
The collection includes a selection of t-shirts, hoodies and hats ranging from $9.99 to $71.95 in price, and are available for purchase at Zumiez now.