Music

Bad Bunny’s Style Evolution: From Streetwear Star to Fashion Icon

Looks that consistently level up.

by Sophie Cino
Publishing date: Feb, 06, 2026

Bad Bunny doesn’t just perform, he arrives. And whether he’s on stage, a red carpet, or walking into a party, his outfits do as much talking as his music.

From the start of his career with X 100pre, he’s made fashion an essential part of his identity. Early Bad Bunny leaned into bold colors, oversized silhouettes, and head-turning patterns including neon puffers, wild prints, and Louis Vuitton logos that seemed to have a life of their own. As his influence grew, so did his sartorial risks. Today, he balances sharp tailoring with playful twists: sculptural hats, tinted shades, backwards caps, and details that make a suit feel anything but traditional.

With the Super Bowl stage coming up, expect a look that’s equal parts swagger, spectacle, and signature Bad Bunny flair. Here’s a look back at some of his most unforgettable fashion moments and proof that he doesn’t just set trends; he defines them. Below, a look at how his fashion has evolved over the years, from colorful streetwear beginnings to high-fashion icon status.