The lines between fashion and music have always been blurred. Artists have been shouting out some of the biggest names in fashion in their lyrics for decades. It’s a low-key way of flexing their personal style. While it may be hard to miss a “Versace” drop in a verse, those who aren’t fashion obsessed might miss the niche brand names in lyrics like Amiri Jeans, VLONE, Raf Simons, and Off-White. What started off as a lyrical habit for luxury houses—think Gucci, Chanel, Dior—evolved into a trend amongst rappers to give shout-outs to the lesser-known brands keeping them dripped out.

The co-sign from musicians is highly coveted because it can take a brand from subculture status to mainstream. Take for example the brand Off-White, brainchild of Virgil Abloh, whose personal connection to music (he’s a DJ and the former creative director for Kanye West) and many lyrical endorsements, heavily impacted the success of his label. He returned the favor when he was appointed artistic director of menswear for Louis Vuitton and cast Kid Cudi, Playboi Carti, A$AP Nast, and Dev Hynes in his first runway show—further solidifying the relationship between fashion and music. 

In honor of this tradition, we rounded up some of the best lyrics that shout out brands with words by Young Thug, Frank Ocean, Beyoncé, and more.

“Off White VLONE” by Gunna & Lil Baby

You could tell that’s Chanel by the lace (Chanel)

Spend a big bag on Amiris
I got a big bag, that’s period

In Dior they call me Mr. Baby, they know who I am
BB belt hold up my pants, Louis pouch hold the FN
Big Balenci’s, I don’t care for fashion, do it ’cause I can

“Fashion Killa” by A$AP Rocky

She got a lotta Prada, that Dolce & Gabbana
I can’t forget Escada, and that Balenciaga

Wearin’ all the Cartier frames
Jean Paul Gaultiers ’cause they match with her persona

Goyard by the trunk, her Isabel Marant
I love your Linda Farrow, I adore your Dior

“The Glory” by Kanye West

Louis Vuitton stitch, with Donatella Versace
That’s Louis Vuitton’s bitch

I spent that gas money on clothes with logos
The fur is Hermes, shit that you don’t floss
The Goyard so hard man, I’m Hugo’s boss

“Versace On The Floor” by Bruno Mars

Versace on the floor
Oooh take it off for me, for me, for me, for me now, girl

“Formation” by Beyoncé

I’m so reckless when I rock my Givenchy dress (stylin’)
I’m so possessive so I rock his Roc necklaces

“Stuck On You” By Ciara

Margiela, Pucci, Givency
All of that fly look good on me

“Chanel” by Frank Ocean

I see both sides like Chanel
See on both sides like Chanel

“Dior” by Pop Smoke

Mike Amiri, Mike Amiri
Billie Jean, Billie Jean, uh
Christian Dior, Dior
I’m up in all the stores

“Old Town Road” by Lil Nas X

Cowboy hat from Gucci
Wrangler on my booty

“RAF” by A$AP Mob

Bought a Kris Van Assche
Alessandro Gucci glasses
J.W. Anderson collab

Please, don’t touch my Raf
Ho, don’t step on my Raf Simons (yah, Raf)

I get Raf Simons, ’cause I’m gifted
That means, sometimes they give it and don’t even want it

“Fashion” By Lady Gaga

Fashion
Donnez-moi Christian Louboutins

“Location” by Dave and Burna Boy

Money moves, Off-White shoes
Came straight from Virgil Abloh

“Chanel (Go Get It)” By Young Thug

She want Chanel, go get it
She want this Fendi, go get it
She want a Birkin, go get it
She want this Gucci, she get it
She want this Louis, go get it

“7 Rings” by Ariana Grande

They say, “Which one?” I say, “Nah, I want all of ’em”
Happiness is the same price as red bottoms

“Fashion Week” by Steel Banglez, AJ Tracey & MoStack

She smell like Yves Saint Laurent
My garms were from Italy, I feel like the don
Paris Fashion Week I’m watching Louis Vuitton

“Everything Remix” by G Herbo, Lil Uzi Vert & Chance The Rapper

Extra button, on the back, ’cause my uzi a lemon squeeze
Gucci, Louis, Fendi, Prada
Swag, swag, swag, that’s my disease

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